Branding Guidelines
One brand, applied the same way everywhere
A practical identity system your team, your printer and your agencies can all follow without asking you first.
What is Branding Guidelines?
Branding guidelines are a documented system covering how a company's logo, colours, typography and tone are used. They exist so that everyone producing material for the business, internally or externally, applies the brand consistently.
Who this is for
Everything looks slightly different
Each deck, post and brochure was made by someone else, and it shows.
Growing past founder approval
You cannot personally check every asset any more and quality is drifting.
Preparing to raise or list
Investors and partners read visual inconsistency as operational inconsistency.
What We Deliver
Identity system
Logo usage, spacing, colour values for screen and print, typography scale and the rules for what not to do.
Applied templates
Ready to use files for decks, documents, social posts and email signatures, so the guidelines get followed in practice.
Tone of voice
How the business writes, with real before and after examples rather than adjectives.
Why choose our approach
Written to be used
A short, practical document your team actually opens, not a hundred page PDF nobody has read.
Digital first
Built for screens where your brand mostly lives, with print specified properly rather than as an afterthought.
Handover ready
Any designer or agency can pick it up and produce on brand work without a briefing call.
Straight into build
Because we also build the websites and apps, the guidelines arrive as working code, not just as a specification.
FAQ
Branding Guidelines questions we get asked
Logo usage and clear space, a colour palette with values for screen and print, typography and hierarchy, imagery direction, tone of voice, and worked examples across the formats you actually produce.
Ready to get started?
Tell us about your project. We'll get back to you within one business day.