GEO
Get recommended when buyers ask AI
Generative Engine Optimisation puts your business in the answers ChatGPT, Gemini, Perplexity and Google AI Overviews give.
What is GEO?
Generative Engine Optimisation is the practice of making a business visible inside AI generated answers. When someone asks an AI assistant to recommend a supplier, GEO is the work that determines whether your name appears and whether the assistant describes you correctly.
Who this is for
Buyers who start with AI
Your customers increasingly ask an assistant to shortlist suppliers before they open a search engine at all.
Considered, researched purchases
The higher the value, the more research happens first, and more of that research now runs through AI.
Businesses being described wrongly
Assistants already say something about you. The question is whether it is accurate.
What We Deliver
Entity groundwork
We make it unambiguous who you are, what you do and where, across your site and the sources AI systems trust. Models resolve entities before they weigh keywords.
AI readable site structure
Schema markup, clean semantic structure and an llms.txt file so assistants can read and summarise you accurately.
Citation building
Presence in the directories, profiles and publications that AI systems draw on when they assemble an answer.
Why choose our approach
This is where research starts now
A growing share of buying journeys begins with a question to an assistant. Being absent there is being absent early.
Structure drives citation
Sites with proper structured data are cited substantially more often by AI systems than sites without it. This is buildable, not luck.
We monitor it monthly
We run your target prompts across the major assistants and report your share of answers over time.
Our own site is the proof
This website carries the schema, semantic structure and llms.txt we would implement for you. You can inspect it.
FAQ
GEO questions we get asked
It is the work of getting your business mentioned and described accurately inside answers produced by AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It matters because buyers increasingly ask an assistant before they run a search.
Ready to get started?
Tell us about your project. We'll get back to you within one business day.